Blog
Actionable guides, honest takes, and proven tactics for UK clinic owners who want to grow smarter.
Your GPhC Registration Is Tied to Your Domain: What That Means for Your Website
Your registered domain is part of your GPhC premises record, which means you cannot simply retire it and start again somewhere better. Here is what you can change, what you cannot, and how to rebuild a cluttered site without touching the registration.
Dom Paul·14 August 2026·7 min readRunning Private Services on Pharmadoctor PGDs: The Website and Workflow Around Them
A PGD subscription gives you the clinical authority to deliver private services. It does not give you patients, bookings, consent capture or a way to be found. Here is what has to sit around it.
Dom Paul·14 August 2026·8 min readPrescriber-Led Weight Management: What Your Website Needs to Convert
Weight management is the highest-intent service most prescriber-led clinics offer, and the one where websites lose the most patients. Here is what a page has to do to turn a search into a booked consultation.
Dom Paul·14 August 2026·9 min readTwo Websites, One Clinic: How to Stop Them Competing in Google
Plenty of clinics end up running two sites: a registered or legacy domain, and a newer marketing site for one strong service. Run badly, they cannibalise each other in search. Run well, they cover twice the ground. Here is the difference.
Dom Paul·14 August 2026·8 min readHow an AI Assistant Turns "I'm Going to Kenya" Into a Booked Travel Consultation
A traveller who types "I'm going to Kenya" at 9pm is ready to book. Here is how an AI assistant turns that message into destination vaccine guidance, live prices, and a confirmed travel consultation, without ever guessing.
Dom Paul·22 July 2026·8 min readAI Marketing for Clinics: How to Be the Clinic ChatGPT Recommends
Patients are asking AI tools for local healthcare recommendations. The clinics that appear are the ones with clear service pages, structured data, reviews, and consistent information across the web. Here's how to win.
Dom Paul·19 July 2026·10How Google Reviews Affect Your Booking Volume (The Numbers Behind the Correlation)
Clinics with over 50 recent reviews get significantly more clicks from the local map pack than clinics with under 20. Here's what the data shows about review velocity, local ranking, and new patient bookings.
Dom Paul·19 July 2026·9How to Find Out if Enough People in Your Area Are Searching for What You Offer
Before you spend a pound on Google Ads, you need to know: do people in your area actually search for your service? A free tool shows you exact monthly search volumes by location. Most clinics skip this step. They should not.
Dom Paul·19 July 2026·7 min readIs Your Pharmacy Actually Ready for Pharmacy First? The 4 Areas Most Get Wrong
From September, Pharmacy First is expanding to cover five new conditions. Most pharmacies are not ready. Clinical prep is obvious. Digital setup, patient awareness, and workflow are where the gaps usually are — and where they cost you consultations, revenue, and goodwill.
Dom Paul·19 July 2026·8 min readYour Patient Portal Should Be the Place Patients Come Back To, Not Just Log In
A portal only works when it gives patients a reason to return. Reorder buttons, progress tracking, secure messages, downloadable documents, and treatment reminders transform a portal from an admin tool into a patient engagement engine.
Dom Paul·19 July 2026·9The Perfect Front Desk Person Knows Every Service, Every Price, and Every Next Step. Your Chatbot Should Too.
A bespoke AI chatbot connected to your knowledge base can answer patient questions, explain services, and check basic suitability instantly. Here's how to build one that guides people to the right booking without creating frustration.
Dom Paul·19 July 2026·10Structured Data for Healthcare Websites: The Hidden Ranking Signal Most Clinics Ignore
Most clinic websites are invisible to Google's understanding of what they actually do. Structured data changes that. Learn how JSON-LD schema for MedicalBusiness and MedicalClinic affects your visibility and rankings.
Dom Paul·19 July 2026·9