Google Ads that turn clicks into patients.
Most clinic Google Ads campaigns waste budget. They target the wrong keywords, send traffic to a generic homepage and never track which clicks actually book. The result is a high bill and a low return.
We take a different approach. We research local demand, find the exact searches patients use in your area, and build campaigns around the services that make you money. Every ad, keyword and landing page is designed to turn a click into a confirmed appointment.
- typical cost per click
- £4-12
- average return on ad spend
- 3x
- to first live campaign
- 24hr
What makes clinic Google Ads different
A clinic is not an ecommerce store. Patients search with intent, compare quickly and book with trust. Your ads have to match that journey.
Local keyword research
We find the searches patients in your area actually use. Not broad terms like 'private doctor', but high-intent phrases like 'private GP [town]', 'same-day doctor [town]' and 'travel clinic near me'.
Service-focused campaigns
Each profitable service gets its own campaign, ad group and landing page. Flu jabs, weight loss, ADHD assessments and travel vaccinations do not belong in the same bucket.
Conversion tracking
We track what matters: booked appointments, not just clicks. You see exactly how much each new patient costs and which campaigns are worth scaling.
Landing pages that convert
Every ad sends traffic to a fast, mobile-first page with clear service information, trust signals and a booking flow. No generic homepages. No dead ends.
How we build your campaign
Our process is built around your clinic, your location and your most profitable services.
Demand research
We analyse search volume, competition and cost per click in your area for each service you offer.
Keyword strategy
We build a targeted keyword list split by service, intent and location. No broad, budget-burning terms.
Campaign build
We write ads, set bids, configure audiences and build landing pages designed to convert patient traffic.
Optimise and scale
We monitor daily, cut waste, double down on what works and report on cost per booking, not vanity metrics.
Campaigns we run for clinics
Different services need different strategies. Here are the campaigns that consistently perform for UK clinics.
New service launches
Fast visibility for new treatments while your organic SEO builds. Ideal for weight loss, aesthetics and private GP services.
Seasonal demand
Capture high-intent traffic during flu season, travel peaks and allergy season before your competitors do.
Always-on patient acquisition
Steady campaigns for your core services, optimised month by month to bring down cost per booking.
Frequently asked questions
What UK clinic owners ask before running Google Ads with us.
How much should a clinic spend on Google Ads?
Most UK clinics start between £500 and £1,500 per month in ad spend, on top of management. The right number depends on your service, your area and how competitive the keywords are. We model expected cost per booking before you commit, so you scale from evidence, not guesswork.
How quickly will I see bookings from Google Ads?
Unlike SEO, ads can drive qualified traffic within 24 hours of going live. Bookings usually follow within the first week, then improve as we optimise bids, keywords and landing pages against real conversion data.
How is this different from boosting posts or doing it myself?
Self-run campaigns usually target broad keywords, send clicks to a generic homepage and never track which clicks book. We build service-specific campaigns, high-intent keyword lists, dedicated landing pages and proper conversion tracking, so every pound is measured against booked appointments.
Do you track which clicks actually turn into patients?
Yes. We set up conversion tracking so you see cost per booking, not just clicks or impressions. That means we can cut what wastes budget and scale what brings in patients.
Do I need a landing page or can ads point to my website?
Ads perform far better with a fast, focused landing page built around the specific service and a clear booking action. We can build these for you or send traffic to conversion-ready pages on your Clinic Pro website.
Is there a long contract?
No. We earn the work month to month. You keep ownership of your ad account, your data and your campaigns, so you are never locked in.
Part of the full solution
Google Ads work best when the rest of your platform is built to convert the traffic you pay for.
Book a discovery call
Thirty minutes with Dom. He'll open a live clinic on the platform, show you where your bookings are leaking, and tell you straight whether Clinic Pro is worth it.