Is Your Google Business Profile Actually Working for You?

Most clinics have a Google profile but leave half of it empty. That means fewer patients find you. Tick off each item and see exactly what needs fixing.

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The Basics — Do These First

Your business name is spelled exactly as it appears on your signageYou have chosen the right category (e.g. Pharmacy, Medical Clinic, Travel Clinic)Your address is correct and the pin shows the right location on the mapYour phone number matches the one on your websiteYour website link points to your homepageYour opening hours are correct, including Saturdays and SundaysBank holiday hours are filled in (patients check this before visiting)

Photos — First Impressions Matter

Your logo is uploaded (patients use this to recognise you in search results)You have a cover photo that shows your clinic or pharmacy clearlyYou have at least 10 photos in total (inside, outside, and team)There is at least one photo of your team or staff (builds trust)At least one photo shows the inside of your clinic so patients know what to expectYou have uploaded at least one short video (a tour or quick intro works well)

Services — Help Patients Know What You Do

Each private service you offer is listed with a short descriptionPrices are included where possible (patients often decide before clicking through)If you serve patients across multiple areas, your service area is definedAccessibility options are filled in (wheelchair access, car parking, etc.)Any special features are listed (walk-ins welcome, same-day appointments, etc.)

Engagement — Stay Active So Google Notices

You post an update at least once a week (offers, tips, or news — anything counts)The Q&A section has answers to your most common patient questionsYou reply to every review — positive ones too, not just complaintsYour reply rate is above 90% (Google tracks this)Your booking link points directly to your online booking pageMessaging is switched on so patients can send you a quick question

Advanced — For When the Basics Are Done

Your website link includes a tracking code so you can see how many visits come from GoogleThe appointment URL goes to your booking page, not just your homepageYour short name is claimed (this gives you a simple shareable link like g.page/yourclinic)You have checked for and removed any duplicate listings for the same locationYour business description (the 'about' section) is filled in and mentions your key services

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