Two clinics in one
Adexcel kept its name, its phone number and its aesthetics patients, and added online addiction treatment alongside them. The new site had to serve 2 very different visitors: someone looking for a face-to-face aesthetics appointment near them, and someone looking, in private, for help with ketamine or alcohol.
So the site leads with the clinic's new online service, and gives aesthetics its own space with a warmer palette and its own way to book. Online treatments start with an assessment; aesthetics start with a call. A patient never has to work out which kind of clinic they have landed on.
An online assessment that is easy to finish
A clinical assessment for addiction treatment has a lot to cover: consent and the GP, goals, how much and how often, physical symptoms, other substances, mental health, housing, children, safeguarding and risk. Put on one page, that is a wall of questions on a phone, and patients give up.
Showing one question at a time, with progress always in view, turns it into a series of small steps. Follow-up questions appear only when an answer needs more detail. Continue is never greyed out without a reason: if something is missing, the page says what. Nothing is sent until the patient has checked every answer on one screen.
The clinic owns its questionnaires. Questions, answer options and follow-ups are set up and changed in its own admin, so the assessment can change as the clinical team's needs do.
A telehealth platform ready to grow
The website, the online assessment, the patient portal and the admin share one record of each patient, on the same software for online private clinics. When an assessment is sent, it arrives with the clinical team, the patient's account is ready, and their consultation is booked from the same diary the clinicians already use.
Every member of staff has their own login, the clinic's compliance, training and policies live in the same admin, and the ADHD waiting list is already open for the next service. Adding a clinician, a treatment or a whole new service builds on what is there.
