Does Your Travel Clinic Website Have Everything It Needs?

Pages, SEO, compliance, and conversion elements — tick them off and spot the gaps holding you back.

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Essential Pages

Homepage with clear value proposition and booking CTA above foldDestination directory (A–Z or by region) with vaccine recommendationsIndividual vaccine information pages (Yellow Fever, Hep A/B, Typhoid, etc.)Services page listing all travel health services (malaria, altitude, etc.)Pricing page or transparent fee structureOnline booking page with real-time availabilityAbout page with pharmacist/nurse credentials and GPhC registrationContact page with map, opening hours, and phone numberFAQs covering timing, what to bring, and walk-in availability

SEO Essentials

Title tags optimised for 'travel clinic + [city]' keywordsMeta descriptions written for each page (≤155 chars, include CTA)LocalBusiness or MedicalClinic schema markup on homepageGoogle Business Profile claimed, verified, and fully completedNAP (Name, Address, Phone) consistent across site and directoriesDestination pages target long-tail keywords (e.g. 'yellow fever vaccine London')Internal linking between destination pages and vaccine pagesBlog or advice section targeting informational queries

Conversion Elements

Online booking button visible on every page (sticky header or floating)Trust signals above fold (Google rating, GPhC number, NaTHNaC registered)Patient testimonials or Google reviews embeddedClear pricing — no hidden feesMobile-friendly booking flow (3 taps or fewer)Appointment reminder system (SMS + email)Exit-intent or timed popup for seasonal destinations

Compliance & Trust

Privacy policy page (GDPR-compliant)Cookie consent banner functionalGPhC registration number displayedNaTHNaC/Yellow Fever centre status mentioned if applicableClinical disclaimers on vaccine information pagesAccessibility basics (alt text, heading structure, contrast)SSL certificate active (HTTPS)

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