Most clinic Google Business Profiles are incomplete, outdated, or actively working against them in local search. This audit-style guide covers the 12 most common mistakes, what each one costs you, and how to fix them.
A standard bottle of wine contains around 9 units, not the 2 or 3 most people assume. This guide covers the unit count for wine, beer, spirits, cider, and prosecco, and explains why most people significantly underestimate how much they drink.
Most clinic owners have no idea how large their local patient pool actually is. This guide explains how to estimate the number of people in your catchment area who need your services, and what proportion of them are currently finding you.
Most clinic owners running Google Ads can tell you their monthly spend. Very few can tell you how many new patients it produced. This guide explains the only three numbers that matter, and how to work out whether your ads are making money or burning it.
Most people know their BMI number but are not sure what it means. This guide explains every NHS BMI category in plain English, what each one means for your health, and how to find the healthy weight range for your specific height.
Most clinic owners guess no-shows cost them a few hundred a month. The real figure is usually £15,000 to £30,000 per year, and that is before you count the hidden costs. Here is how to work out your actual number.
Most pharmacies have the accreditation, the room, and the clinician. What they lack is a clear picture of how much private services could actually earn them. Here is the maths, with worked examples across travel, ear wax, and weight loss.
A weight-loss intake is not a generic registration form. It needs to screen eligibility, capture clinical data, and flag contraindications before the consultation starts. Here is what purpose-built intake software looks like versus the generic forms most clinics settle for.
A London clinic competes with 40 others within 3 miles. Template websites look identical in search results, load slowly, and convert poorly. Here is what a custom build gives you that a theme never will.
Most web design agencies deliver a homepage and disappear. A clinic website needs booking integration, patient portals, compliance, SEO, and conversion engineering built in from day one. Here is what to demand before you sign anything.
Clinics get sold social media management, brand videos, and paid ads before anyone checks if their website converts. Here are the 5 marketing activities that actually fill clinic diaries, and the 10 that waste your budget.
PPC stands for pay-per-click. You pay Google every time someone clicks your ad. Here is what it costs for UK healthcare keywords, when it makes sense for a clinic, and when you should fix something else first.
